Blog Talk Radio Show Summary August 23, 2010: Winning Strategies for Mortgage/Real Estate Teams

Tom Ninness, VP at Cherry Creek Mortgage, joined the show today to discuss Cherry Creek’s success in the Denver area at dominating the mortgage market.  He did not know their percentage market share, but he did know that Cherry Creek was by far the biggest mortgage lender in the area.  He explained that their success stems from a focus on the real estate agent.  They do not chase the refinance opportunity.  They focus on repeat business from Realtors and past home buyers.  The Realtor focus includes providing brown bag lunches where the Realtors can learn about the latest changes in underwriting guidelines or where they can get CPE credit.  They created websites where the Realtors can advertise their open houses.  In fact, over the National Open House weekend, Tom and his team advertised over 100 open houses in the Denver area for their Realtor contacts.  This seems simple and basic, but it works.  Try it.

Click PLAY to listen to the podcast of this week’s BlogTalkRadio/Lykken on Lending with Dave Lykken and MBSQuoteline’s Joe Farr:

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