Tom Ninness, VP at Cherry Creek Mortgage, joined the show today to discuss Cherry Creek’s success in the Denver area at dominating the mortgage market. He did not know their percentage market share, but he did know that Cherry Creek was by far the biggest mortgage lender in the area. He explained that their success stems from a focus on the real estate agent. They do not chase the refinance opportunity. They focus on repeat business from Realtors and past home buyers. The Realtor focus includes providing brown bag lunches where the Realtors can learn about the latest changes in underwriting guidelines or where they can get CPE credit. They created websites where the Realtors can advertise their open houses. In fact, over the National Open House weekend, Tom and his team advertised over 100 open houses in the Denver area for their Realtor contacts. This seems simple and basic, but it works. Try it.
MBSQuoteline supplies the essential market information necessary for effective decision making by Originators when assisting borrowers during the loan origination process, and for secondary marketing departments while managing pipelines. For additional information or to sign up for a free 2-week trial subscription, visit www.MBSQuoteline.com or call (800) 627-1107.
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